KELLY LUCHFORD, FOUNDER & CEO
Kelly founded LUCHFORD APM over a decade ago and now employs a team of over 30 PR professionals. She is very much at the heart of the agency, investing her experience and passion into client campaigns. Her hands on approach inspires the team on a daily basis to push the PR boundaries and generate some of the industry's best editorial and online coverage.
A recognised branding and global PR strategist, she has devised campaigns for Arsenal FC, Chelsea FC, SodaStream, Meliá Group, Nespresso, Daylesford Organic, One&Only Montenegro, Grosvenor's London estate, Pringle of Scotland, Ferretti Group, Finchatton, Advanced Capital, The Lanesborough, St James, British Land, Capital and Counties, yoo, Northacre, CIT, Courvoisier, Steinmetz diamonds, SÈ, JCB, Levi Strauss, B&Q, Damien Hirst, the V&A, Starwood, JW Marriott, Conran Great Eastern and Tom Aikens, Glen Luchford and a number of other globally successful luxury brands.
Due to the company's success, Kelly has successfully launched LUCA by LUCHFORD - a boutique luxury travel spin-off and, in June 2014 we will announce a marketing platform, working title Eastman by LUCHFORD, which recognises client needs to create more collaborative and integrated communications campaigns.
A mother to four children, Kelly began her entrepreneurial career at the age of 12 with a car washing company. Five years later she built a sandwich enterprise to help her buy her first sports car.
"I've always had a very strong self-belief and an ability to think globally about brand positioning. Luxury and design is always at the heart of everything I do."