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ARSENAL HOW WE HELPED SELL OUT THE EMIRATES STADIUM

OUR CHALLENGE
IN 2005, LUCHFORD APM WAS APPOINTED TO RUN A LAUNCH CAMPAIGN TO RAISE THE PROFILE OF AND, ULTIMATELY, TO SELL ALL UNITS IN THE STADIUM HIGHBURY SQUARE TO UK AND FOREIGN INVESTORS AND CONSUMERS.

OUR SOLUTION
WE DEVELOPED A COMPREHENSIVE MEDIA CAMPAIGN THAT USED BESPOKE EVENTS, TARGETED FEATURES AND SPOKESPERSON PROFILING TO POSITION AND HENCE SELL THE STADIUM AS A UNIQUE AND DESIRABLE LOCATION. OUR CAMPAIGN SPANNED UK AND INTERNATIONAL LIFESTYLE MEDIA, SALES AND CONSTRUCTION EVENTS, PROPERTY TRADE MEDIA AND THE HOME AND INTERIORS PAGES.

OUR IMPACT
FOLLOWING POSITIONING PIECES IN THE THE TIMES AND THE SUNDAY TIMES, OUR CAMPAIGN GENERATED COVERAGE ACROSS ALL SECTORS AND MARKETS, ONLINE AND OFFLINE, TAKING IN THE LIKES OF TIMES BRICKS & MORTAR, CITY AM AND ES HOMES & PROPERTY ALONGSIDE BUSINESS-FOCUSSED PIECES IN THE SUNDAY TELEGRAPH AND OBSERVER AS WELL AS LONGER-LEAD FEATURES IN GQ, VOGUE, TATLER AND ID PROPERTY.

RETURNING AN EQUIVALENT ADVERTISING VALUE OF 1,216,899 IN JUST 6 MONTHS, OUR CAMPAIGN LED TO QUEUES OUTSIDE THE SALES OFFICE AND, ULTIMATELY, ALL UNITS RAPIDLY SELLING OUT.

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