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NORTHACRE – HOW WE ACHIEVED AN ROI OF 15:1

OUR CHALLENGE
WE WERE CHALLENGED BY OUR CLIENT TO POSITION NORTHACRE AS LONDON’S FINEST RESIDENTIAL DEVELOPER, RAISING AWARENESS OF THE COMPANY INITIALLY IN THE UK NATIONAL, CONSUMER AND TRADE PRESS, AND THEN ACROSS INTERNATIONAL AND ONLINE.

OUR SOLUTION
OUR CAMPAIGN STRATEGY FOLLOWED TWO STRANDS. ON THE ONE HAND, OUR PLAN WAS TO LEVERAGE THE NORTHACRE CEO THROUGH A SERIES OF ONE TO ONE INTERVIEWS WITH THE UK’S LEADING PROPERTY EDITORS. ON THE OTHER, WE WORKED TO POSITION BAYSWATER AND THE AREA NORTH OF HYDE PARK AS “THE NEXT NEIGHBOURHOOD”, IN ANTICIPATION OF NORTHACRE’S LATEST PROPERTY DEVELOPMENT, THE LANCASTERS ON LANCASTER GATE.

OUR IMPACT
OUR COVERAGE WAS WIDESPREAD, FROM A SERIES OF SUCCESSFUL CEO PROFILES IN THE FT, SPEARS WEALTH MANAGEMENT, BRITISH AIRWAYS BUSINESS LIFE AND ESTATES GAZETTE TO SINGLE AND DOUBLE-PAGE FEATURES ON BAYSWATER IN THE SUNDAY TIMES HOME, THE TIMES BRICKS & MORTAR, DAILY TELEGRAPH LONDON PROPERTY, ES HOMES & PROPERTY AND LONDON LITE. OUR CAMPAIGN RETURNED AN ROI OF 15:1, NOT INCLUDING A PRICELESS PRIMETIME BBC NEWS SLOT (WHOSE VALUE CANNOT BE CALCULATED DUE TO THE BBC’S NON-COMMERCIAL STATUS).

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