Luchford APM
HOMEABOUT USCLIENTSCASE STUDIESPRESS AREABLOGLUCA PRCONTACT US
 

RIVA – HOW WE HELPED A BRAND PUNCH ITS MEDIA WEIGHT

OUR CHALLENGE
RIVA, PART OF THE FERRETTI GROUP, IS ONE OF THE WORLD’S LEADING LUXURY YACHT MANUFACTURERS, FAMED FOR TIMELESS DESIGNS, ICONIC STYLE, EXQUISITE CRAFTSMANSHIP AND HERITAGE. FOUNDED IN 1850, THE RIVA BOATYARD (IN SARNICO, ITALY) IS THE OLDEST AND MOST FAMOUS IN THE WORLD. THE BRAND EPITOMIZES LUXURY LIFESTYLE IN A CLASSIC AND UNDERSTATED FASHION. OUR CHALLENGE, AS OF SUMMER 2008, WAS TO LAUNCH AND MANAGE AN INTERNATIONAL CONSUMER LIFESTYLE CAMPAIGN WHICH DID JUSTICE TO SUCH AN INTERNATIONAL AND ICONIC BRAND.

OUR SOLUTION
OUR APPROACH WAS TO USE OUR INTERNATIONAL MEDIA RELATIONSHIPS TO PROMOTE RIVA’S HERITAGE, DESIGN AND INDIVIDUAL MODELS ACROSS THE GLOBE, IN MARKETS AS DIVERSE AS CHINA, JAPAN, INDIA, RUSSIA, GERMANY, SPAIN AND THE UNITED KINGDOM. ASIDE FROM USING OUR CONTACTS AND CREATIVITY TO SECURE DESIGN AND LUXURY LIFESTYLE FEATURES AND EDITORIAL PRODUCT PLACEMENT, WE ALSO LEVERAGED THE PROFILE OF KEY EXECUTIVES, INCLUDING NORBERTO FERRETTI AND FERRUCCIO ROSSITO, TO SECURE KEY BUSINESS, FINANCIAL AND DESIGN PROFILES FOR THE BRAND.

OUR IMPACT
OUR INTERNATIONAL CAMPAIGN HAS SO FAR BEEN RESPONSIBLE FOR OVER £2.5 MILLION WORTH OF PRINT AND ONLINE MEDIA COVERAGE. OUR CHALLENGE CONTINUES AS WE SEEK TO TAKE THE BRAND INTO NEW MARKETS AND MEDIA SECTORS.

COPYRIGHT 2014 LUCHFORD APM | TELEPHONE +44 (0)20 7631 1000