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YOO GLOBAL – HOW WE SOLD 78% OF A LUXURY DEVELOPMENT

OUR CHALLENGE
YOO IS A WORLD LEADING DESIGN COMPANY FOUNDED BY THE WORLD'S MOST CELEBRATED DESIGNER, PHILIPPE STARCK, AND INTERNATIONAL PROPERTY ENTREPRENEUR JOHN HITCHCOX. YOO EXISTS TO HELP DEVELOPER CLIENTS COMPETE SUCCESSFULLY IN THE PROPERTY MARKETPLACE, BY PROVIDING THE VERY BEST IN DESIGN, BRANDING AND MARKETING.  YOO'S EXPERIENCE SPANS 33 DIFFERENT PROJECTS AND 27 COUNTRIES, THROUGHOUT ASIA, AUSTRALIA, EUROPE, NORTH AND SOUTH AMERICA AND THE MIDDLE EAST. LUCHFORD APM WERE APPOINTED IN 1999 TO LAUNCH AND MANAGE THE UK AND EUROPEAN CONSUMER LIFESTYLE CAMPAIGN.

OUR SOLUTION
OUR STRATEGY WAS TWOFOLD. ON THE ONE HAND, WE USED THE LAUNCH OF DEVELOPMENTS IN A NUMBER OF CITIES AND COUNTRIES FROM DENMARK, GERMANY AND HONG KONG, TO BOSTON, DALLAS, MELBOURNE, MIAMI, LONDON AND LEEDS, TO EXCITE OUR UK AND INTERNATIONAL PROPERTY, DESIGN AND LIFESTYLE CONTACTS AND TO POSITION THE BRAND AS A DESIGN LEADER. ON THE OTHER HAND, WE USED JOHN HITCHCOX, PHILIPPE STARCK AND JADE JAGGER’S PERSONAL PROFILES TO CREATE ANGLES OF FURTHER INTEREST TO BUSINESS AND DIARY WRITERS.

OUR IMPACT
LUCHFORD APM HAS MANAGED THE PR CAMPAIGN FOR YOO GLOBAL FOR OVER TEN YEARS AND WE HAVE GENERATED AN ADVERTISING EQUIVALENT OF OVER £22 MILLION, WITH WELL OVER 1,000 PRESS CUTTINGS TO DATE.

“LUCHFORD APM WAS RESPONSIBLE FOR 78% OF SALES IN THE NW8 BUILDING.”
JOHN HITCHCOX, CO-FOUNDER OF YOO.

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