From its start in 2003 until March 2007, LUCHFORD APM managed the PR Campaign for Daylesford Organic.
Daylesford Organic is the result of Lady Bamford's commitment to sustainable and organic farming and has expanded from a small farm shop to an emporium offering spa treatments, garden accessories, clothing and homeware.
LUCHFORD APM has worked with the Bamfords for four years managing a brand building campaign that included personal profile of Carole Bamford in addition to lifestyle and news. The agency has launched all farm shops, stores, concessions and product to a pan-European audience. From 2005 a parallel fashion campaign has run to raise awareness of the Bamford clothing collection.
In the first year of the campaign over £2 million worth of editorial was secured for Daylesford Organic. Over the full term of the campaign in excess of £5 million of coverage was achieved.