LUCHFORD APM is the pan-European lead agency managing the media campaign for Pringle of Scotland. We handle both men's and women's Collection and accessories, as well as the new contemporary range, Pringle 1815. The personal profile of Clare Waight Keller, Creative Director, is also managed by LUCHFORD APM.
LUCHFORD APM was brought on board to create a dynamic campaign to communicate the creative team behind Pringle of Scotland and the incredibly successful growth and development of the brand.
LUCHFORD APM manages the brand's corporate profile, celebrity dressing and endorsement opportunities, and product placement of the collections. Special events, raising brand profile and awareness with key opinion formers, are a key part of the campaign. We enjoy working closely with in-house management to achieve a seamless and effective campaign.
The agency focuses on the top tier of lifestyle and design titles for which Clare Waight Keller comments regularly as an influential design spokesperson.
In the first 6 months of the campaign 262 pieces of coverage were secured of which 77 are feature and news pieces, with the value of the campaign exceeding £1.7 million.